Google Algorithm Update May 2020: How can it affect the position of your business on the Search Engine Results Page (SERP)?

Latest Google Algorithm Update

In May 2020, Google released their second major core search algorithm update of the year. Compared to its earlier updates, this roll-out is quite big. It also had a huge impact on how the audience view the content. But this roll-out of Google algorithm update has received major criticism when it comes to the Search Engine Results Page (SERPs).

Major websites like Pinterest have occupied the SERPS making big brands the ultimate winners here. These brands are listed twice or thrice in the search pages. These searches are mainly searches related to travel, tourism, live entertainment, while the in-person events are all down. Sites will inevitably notice drops or gains in search rankings due to this core update. Certain keywords are dominating some social media channels because searches related to some quarantine trends. But this situation could be a coincidence. Changes in search rankings are generally a reflection of content relevance. If the content has gained relevance since the last update, it will move higher up in rankings and vice versa.

Google search algorithm update

 

For webmasters and SEOs whose websites or businesses have been affected by the Google SEO update, Google recommends to “focus on delivering the best content” and conducting a website audit asking different questions in the following four areas:

Content & Quality:

Make sure that the website offers original and valuable content that goes beyond plagiarism. Meta titles and descriptions should match the content. Most importantly, the webmasters should hold faith in their content and create something that can be shared among their network.

Expertise:

The content should be trustworthy, believable and the page should be free of any errors.

Presentation & Production:

The content should look well-researched and should not seem like a product of mass-production. Make sure not to contain too many ads. The site should be compatible with all devices and shouldn’t appear glitchy.

Competitive Comparison:

Through a competitor analysis, determine where the content on your website stands as compared to your contemporaries. The content should meet the expectations of your users – your present and potential customers.

By checking all the requirements of the above list, the Webmasters can perhaps get their first honest impression and examine their own website or business in comparison with competitors, especially according to the value of the content.

If COVID-19 has affected your business, you should update your Google Business profile to provide accurate information to your customers. You can provide updates about your business to customers such as your adjusted business hours of operation, add additional hours, describe other business operations such as delivery, takeout, and drive-through. Select and display the services that you offer online such as classes, appointments etc. and mention extra services that you are providing for the community.

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