Gallery / Sansui
Love was in the air. And on the mic.
For a Valentine’s Day launch, the invitation was simple: sing your heart out for a chance to win a Sansui television. A three-day campaign turned a product introduction into something people could take part in.
Our role
Campaign concept, microsite, creative and paid Facebook, Instagram and Hotstar activity.
Give people the microphone.
A singing invitation gave the television launch a participatory idea. We connected the campaign concept, microsite and creative with paid activity across Facebook, Instagram and Hotstar.
The response
Reported campaign results
100MImpressions
60MReach
5,000Comments
The response to this three-day campaign, as reported in our credentials.
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