Gallery / Heartfulness / #AskDaaji
Good questions bring people together.
A book can start a much bigger conversation. Across two launches, we helped Heartfulness take its ideas into people’s feeds through #AskDaaji, a Kaveree Bamzai interview and content that invited a response.
Our role
Social strategy, campaign content, community engagement and launch support.
An invitation to ask.
The work spanned two book launches, #AskDaaji and a Kaveree Bamzai interview. Social strategy, campaign content and community engagement gave people ways to enter the conversation.
A conversation people joined.
Questions became replies, mentions and shared conversations. The #AskDaaji results below capture the response to this campaign.
The response
#AskDaaji campaign results
516K+Organic impressions
+268%Primary-account impressions
+48.3%Secondary-account impressions
1,500+Direct tweets and replies
+959%Primary-account mentions
+220.5%Secondary-account mentions
The conversation in numbers: these figures belong to the #AskDaaji campaign.
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