Gallery / Alcis / Shikhar Dhawan
Performance with a playful side.
Put Shikhar Dhawan in a performance challenge, then add a little mischief. Three short films gave Alcis a playful way to talk sport, movement and the clothes that keep up.
Our role
Creative concept, shoot, direction and film production.
Sport, with a twist.
The brief called for performance wear with personality. We built three short films around Shikhar Dhawan, using familiar sporting challenges and a playful turn to give each story its own payoff.
One idea. Three ways to play.
Weightlifting, soccer and running gave the campaign three distinct settings. We carried the work from creative concept through shoot, direction and production.
In motion
Watch the work.
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